From Our Team

Marketing Insights & Strategies

Actionable tips and industry insights from the Ja & Meson team

SMS Marketing

March 15, 2024

Why SMS Marketing Has a 98% Open Rate (And How to Use It)

While email inboxes grow more cluttered by the day, SMS cuts right through the noise — landing directly on a screen most people check within minutes of receiving a message. Understanding why SMS outperforms every other channel is only half the battle; the real advantage comes from building campaigns that feel personal, timely, and genuinely valuable to the recipient. In this deep-dive, we share the strategy behind high-converting SMS campaigns that Ja & Meson deploys for clients across dozens of industries.

More from the Blog

Email Marketing February 28, 2024

Your Email List Is Your Most Valuable Business Asset — Here's Why

Unlike social media followers who can vanish overnight when an algorithm shifts, your email list is an asset you own outright — a direct line to people who have already raised their hand. Businesses that treat their list as a relationship rather than a broadcast tool consistently see higher revenue per subscriber and stronger long-term retention.

By Kelly Jameson Read Article

Social Ads February 10, 2024

Meta Ads vs TikTok Ads in 2024: Where Should You Put Your Budget?

Meta still dominates when it comes to precise audience targeting, retargeting capability, and purchase intent — but TikTok's discovery-first model is opening entirely new acquisition channels for brands willing to embrace short-form creative. The right answer isn't one or the other; it's understanding which platform maps to your customer's buying journey and allocating accordingly.

By David Jameson Read Article

Brand Strategy January 22, 2024

How to Build a Brand That Customers Actually Remember

A memorable brand isn't born from a clever logo — it's the accumulated sum of every touchpoint, every message, and every experience your customer has with your business. The brands that cut through the clutter share a few defining traits: they have a clear point of view, they communicate it consistently, and they make their customer the hero of the story rather than themselves.